privacy policy
Architecture Templates operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Architecture Templates uses Shopify to power its checkout and payment processing, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.
We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
Contact details including your name, email address, and billing address.
Financial information including transaction details, form of payment, payment confirmation and other payment details. Please note that full payment card numbers are processed directly by Shopify and its payment partners. Architecture Templates does not store or have access to your full payment card details.
Transaction information including the digital products you view, add to cart, or purchase, and your past transactions.
Communications with us including the information you include in communications with us, for example, when sending a customer support enquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
Marketing and advertising data including information about your interactions with our website collected via the Meta Pixel and Pinterest Tag, such as pages viewed, products browsed, and purchases made, used for advertising measurement and audience building.
Personal Information Sources
We may collect personal information from the following sources:
Directly from you including when you visit or use the Services, communicate with us, or otherwise provide us with your personal information at checkout or via our contact form.
Automatically through the Services including from your device when you use our products or services or visit our website, including through the use of cookies and similar technologies such as pixels, tags and web beacons — for example the Meta Pixel and Pinterest Tag — which may collect information about your device and browser, IP address, how you navigate our site, and actions you take such as viewing a product, adding items to cart, or completing a purchase. Our website is built on Framer, which may collect anonymised usage and analytics data. You can review Framer's privacy policy at framer.com/privacy.
From our service providers including Shopify, who processes our checkout and order management, and Frameship, who handles digital product delivery and download fulfilment on our behalf.
From our advertising and analytics partners including Meta Platforms, Inc., Pinterest, Inc., and Google, in relation to advertising performance and audience data.
How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
Provide, Tailor, and Improve the Services:
We use your personal information to provide you with the Services, including to process your payments, fulfil your digital product orders, deliver download links via Frameship, send notifications related to your account and purchases, process transactions, create and maintain your account, and create a customised shopping experience for you. This may include using your personal information to better tailor and improve the Services.
Marketing and Advertising:
We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, and to show you online advertisements for products or services on the Services or other websites, including based on products you have previously purchased or viewed.
We run advertising and measurement activities through Meta Ads (Facebook and Instagram) and Pinterest Ads. These activities use technologies such as the Meta Pixel and Pinterest Tag to help measure and understand the effectiveness of ads, build audiences for advertising, and show ads that may be more relevant based on interactions with our website.
We use Google Analytics and Google Search Console to understand how our website is used, monitor search performance, and improve our site experience.
Security and Fraud Prevention:
We use your personal information to provide a secure payment and shopping experience, detect and investigate possible fraudulent or malicious activity, and to secure our services.
Communicating with You:
We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.
Legal Reasons:
We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, litigation, or other legal proceedings, and to enforce or investigate potential violations of our terms or policies.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
With Shopify, who powers our checkout and order management, and their associated vendors and service providers including payment processors.
With advertising, marketing, and analytics partners such as Meta Platforms, Inc., Pinterest, Inc., and Google to help us promote the Services, deliver and measure advertising, and understand how users interact with our website. These partners may receive information via cookies and similar technologies including pixels and tags, and will use that information in accordance with their own privacy policies.
When you direct, request, or otherwise consent to our disclosure of certain information to third parties.
In connection with a business transaction such as a merger or acquisition, to comply with any applicable legal obligations, to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.
Relationship with Shopify
Architecture Templates uses Shopify to power its checkout and payment processing. Shopify collects and processes personal information submitted during the purchase process in order to provide and improve the Services for you. Information you submit during checkout will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you.
To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy at https://privacy.shopify.com/.
Cookies, Pixels and Similar Technologies
We and our service providers and partners use cookies and similar technologies including pixels and tags to operate and improve the Services, remember preferences, perform analytics, and support advertising. These technologies may collect information such as your IP address, device identifiers, browser information, and your interactions with the Services.
Where required by law, we will request your consent before using non-essential cookies or similar technologies. You can manage your cookie preferences via the cookie consent banner shown when you first visit our website, or via the Cookie Preferences link in our website footer. You can also manage cookies through your browser settings, however disabling cookies may impact certain features of the Services.
Third Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in their jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
We do not knowingly sell or share personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee complete security. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies. Customer transaction and order data is retained for a minimum of 7 years in accordance with UK financial record-keeping requirements. Marketing data is retained until you unsubscribe or after 2 years of inactivity, whichever comes first.
Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
Right to Access / Know. You may have a right to request access to personal information that we hold about you.
Right to Delete. You may have a right to request that we delete personal information we maintain about you.
Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Right to Opt out of Targeted Advertising. You may have a right to opt out of the processing of your personal information for targeted advertising purposes, including the use of the Meta Pixel and Pinterest Tag for advertising measurement and audience building. You can manage your preferences via the cookie consent tools on our website.
Nothing in these Terms affects any statutory rights you may have as a consumer under the laws of your country of residence that cannot be excluded or limited by contract.
Managing Communication Preferences
We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.
Additional Rights for UK and EEA Residents
If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights outlined above:
Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
Withdrawal of Consent: Where we rely on consent to process your personal information, you have the right to withdraw this consent. Withdrawal of consent does not affect the lawfulness of any processing carried out before withdrawal.
Right to Lodge a Complaint: You have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk if you believe your personal data has been processed unlawfully.
You may exercise any of these rights by contacting us using the contact details provided below. We will respond to your request in a timely manner as required under applicable law.
International Transfers
We may transfer, store and process your personal information outside the country you live in. Where we transfer personal information out of the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us at:
Architecture Templates hello@architecturetemplates.co.uk
For the purpose of applicable data protection laws, we are the data controller of your personal information.